BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
44 topics found for
“marketing channels”
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.