SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
385 topics found for
“market understanding”
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.