Forecasting
The process of making predictions about future trends based on current and historical data.
234 topics found for
“market trends”
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.