SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability.