Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
44 topics found for
“market testing”
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Prototyping
The process of creating an early model of a product to test and validate ideas, features, and design choices before full-scale production.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.