SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
30 topics found for
“market segmentation”
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.