Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
191 topics found for
“market research”
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.