Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
39 topics found for
“market reach”
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Demographic
Statistical data relating to a particular population and groups within it.
i18n
Numeronym for the word "Internationalization" (I + 18 letters + N), enabling localization for different languages, regions, and cultures without requiring extensive rework.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
l10n
Numeronym for the word "Localization" (L + 10 letters + N), adapting a product or content to meet the language, cultural, and regional preferences of a specific target market.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.