Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
39 topics found for
“market reach”
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Open Rate
The percentage of email recipients who open a given email.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.