Mindshare
The level of awareness or popularity a product or brand has among consumers.
47 topics found for
“market presence”
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.