Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
47 topics found for
“market presence”
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.