Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
47 topics found for
“market presence”
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.