ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
108 topics found for
“market potential”
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Brand Discovery
The process by which consumers become aware of and learn about a brand.