Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
108 topics found for
“market potential”
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.