Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
16 topics found for
“market position evaluation”
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.