TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
72 topics found for
“market opportunity”
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.