Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
35 topics found for
“market needs assessment”
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.