Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
An established company or market leader that holds a significant market share and has a strong presence in the industry.
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
The practice of guiding and inspiring teams to develop and deliver successful products, often involving strategic vision, team management, and innovation.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
A product that significantly changes the market or industry by introducing innovative features or a new business model.