Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
303 topics found for
“market innovation”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.