Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
174 topics found for
“market impact”
Product Go-To-Market
The strategy and plan for launching a product to market, including marketing, sales, and distribution activities.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Go-to-Market Strategy
A plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.