Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
33 topics found for
“market expansion”
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Growth Hacking
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.