CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
167 topics found for
“market dynamics”
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.