Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
The process of identifying user needs and market opportunities to inform the development of new products or features.
The process by which consumers become aware of and learn about a brand.
An agile methodology that separates product discovery and product delivery into parallel tracks to ensure continuous learning and delivery.
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query.
The process by which search engines systematically browse the internet to index and retrieve information from websites.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.
A visual tool that maps out opportunities and the corresponding solutions, helping teams identify and prioritize where to focus their efforts.