Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
53 topics found for
“market differentiation”
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.