Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
The process of predicting future customer demand using historical data and other information.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
The area within a market where unmet needs or problems present potential for new products or services.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
The process of creating awareness and demand for a product or service through marketing activities.
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.