Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
237 topics found for
“market competition”
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.