Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
237 topics found for
“market competition”
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.