Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
237 topics found for
“market competition”
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.