Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
169 topics found for
“market analysis”
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.