TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
169 topics found for
“market analysis”
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.