Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.