Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
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Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Continuous Integration
A software development practice where code changes are frequently integrated into a shared repository, with each change being verified by automated tests.
Release
The distribution of a new or updated software product to users.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Design Concept
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
Change Management
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies.
Experience Team
A team focused on designing and improving the user experience across products and services.