Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
10 topics found for
“loyalty programs”
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.