Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
161 topics found for
“loyalty enhancement”
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.