External Consistency
The degree to which a product's elements are consistent with external standards or other products.
95 topics found for
“loyalty building”
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Nagging
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Anticipatory Design
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.