Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
95 topics found for
“loyalty building”
First Touch
The initial interaction a customer has with a brand.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.