Cross-Selling
The practice of selling additional products or services to an existing customer.
95 topics found for
“loyalty building”
Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
User Empowerment
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.