Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
95 topics found for
“loyalty building”
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
First Touch
The initial interaction a customer has with a brand.