Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
95 topics found for
“loyalty building”
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.