Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
95 topics found for
“loyalty building”
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.