Private Label
Products manufactured by one company for sale under another company's brand name.
95 topics found for
“loyalty building”
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.