Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
The commitment a brand makes to its customers about the quality and experience they can expect.
The process of identifying, assessing, and mitigating potential threats that could impact the success of a digital product, including usability issues, technical failures, and user data security.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.