Brand Touchpoint
Any interaction or communication between a brand and its audience.
Any interaction or communication between a brand and its audience.
A symbol, word, or words legally registered or established by use as representing a company or product.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.