Systems Thinking
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
The difference between a brand's desired perception and the actual perception held by consumers.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.