Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
76 topics found for
“long-term satisfaction”
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Restraint Bias
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.