Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
A dark pattern where availability is falsely limited to pressure users into making a purchase.
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
The practice of selling additional products or services to an existing customer.
The commitment a brand makes to its customers about the quality and experience they can expect.
A dark pattern where a free trial ends and the user is automatically charged without warning.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
A dark pattern where users are unknowingly signed up for a recurring subscription.
A schedule of reinforcement where a desired behavior is reinforced every time it occurs, promoting quick learning and behavior maintenance.
The process of identifying, assessing, and mitigating potential threats that could impact the success of a digital product, including usability issues, technical failures, and user data security.