Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
51 topics found for
“long-term relationships”
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.