Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
31 topics found for
“long-term brand success”
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.