Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
A testing phase where a product is released to a limited audience outside the development team to identify issues and gather feedback before the final release.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.