Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
The risk that the product cannot be built as envisioned due to technical limitations, resource constraints, or other practical challenges.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
A dark pattern where availability is falsely limited to pressure users into making a purchase.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.